Mental-health care platform · 2022 to present
Alma
From a marketing site that needed a developer for most changes to a Sanity content platform the marketing team runs, tests, and extends. Migrated from Gatsby to Next.js in 2025 with the CMS and every page intact.
- +55%
- conversion rate on the provider EHR page after a CMS-run A/B test
- 57% lower
- cost per conversion on the same test
- 6 tests
- A/B tests shipped and read in a year; the last conclusive in 9 days
- 50 states
- location landing pages from one template, with live provider data
Live at helloalma.comDesign by Ulu Mills
What was built
- Brand design system built into the CMS, in parity with the product
- Landing-page template library with UTM-driven personalization
- Page- and module-level A/B testing through LaunchDarkly and Snowplow
- Provider profiles, cost estimator, and guided path rendered from the product APIs
- Modalities hub: 31 therapy types with matching providers
- Legal hub in the CMS with a table of contents
- llms.txt with a per-page toggle, managed by the content team
- Shared header and footer package across the app and the marketing site
- Gatsby to Next.js and Netlify to Vercel migration, URLs and content preserved
- Next
- Sanity
- Vercel