Migrations

2 articlesAll categories

Moving a healthcare marketing site off WordPress, Webflow, or an agency build without losing search traffic, forms, or your team's patience. What it takes, what breaks, what to check.

Alma: from a site nobody could change to a content platform the marketing team runs and tests

Three years, a Sanity content platform, six A/B tests in a year, a provider-page test at +55% conversion, and a Gatsby to Next.js migration that kept the CMS.

Aug 29, 2026

What a four-month healthcare site migration actually looks like

Assessment, start, staging sign-off, launch, and 60 days of hypercare: what happens at each milestone and what your team has to supply.

Aug 30, 2020